As the Organic Social Creative Lead, I successfully grew our social media channel by 5.5k followers, while having full ownership of the direction and strategy for our organic social channels. My responsibilities included crafting and curating engaging static content, producing and editing video content, and incorporating animations to enhance brand storytelling.
Brand Content
I proactively developed and implemented a streamlined version of our social strategy, optimizing our planning process within my role's scope. Additionally, I served as the primary point of contact for customer interactions on Instagram, playing a crucial role in shaping and maintaining the brand conversation on this platform.
Project: Nuts.com From our Factory to your door
Brief: Create content that shows Nuts going from Roasting process to packaging to your door.
Amanda M (talent) Alana (video) Tatiana(concept-edit)
Project:
Brief:
Project:
Brief:
Project:
Brief:
Holiday Content
Project:
Brief:
Project:
Brief:
Project:
Brief:
Project:
Brief:
In Feed
Performance Marketing
Facebook, Google PMAX, and Criteo
