Hustle has always belonged to the people…
The idea I wanted to portray was one of “Urban royalty” I wanted to crown the new generation of this dance since it’s a remix of traditional Hustle from the 1970s. The logo went through many variations, ideas and changes before we came to this idea. I want to always want to respect and honor the roots of this dance and pay tribute to NYC.
NSH Founder Jeff Selby Photographed by Tatiana Hochrein 2019
