Email Design
At the start of my time as a designer at Nuts.com I focused on email design and print materials like insert cards and corporate collateral. I later expanded my contributions to include developing and unifying the brand's presence by leading creative on organic and paid social media channels.
Paid Social
Paid Social For Business
Organic Social
As lead creative on our organic social channels I was responsible media strategy and content creation, focusing on video, graphics, and photography creation and curation. I was a major part of introducing reels content and creating monthly goals and a social strategy that aligned with overall company goals.
On organic social I pioneered personality-driven content, including behind-the-scenes looks at the factory and corporate office and product unboxings. My goal was to offer a unique insider perspective, showcasing that we’re not just a corporate brand but real, down-to-earth people who genuinely care about our customers. Beyond design, I fostered this connection by building direct relationships with our audience. Understanding that a strong social presence goes beyond just good design.
Corporate Collateral & Print
Additional contributions I made were creating inserts for holiday themed product and corporate facing print materials such as letterhead, posters and fliers.
Photography: Alana Roolart
Insert Design: Tatiana Tomi
Company Values Poster Design