Organic Social
As lead creative on our organic social channels I was responsible media strategy and content creation, focusing on video, graphics, and photography creation and curation. I was a major part of introducing reels content and creating monthly goals and a social strategy that aligned with overall company goals.
On organic social I pioneered personality-driven content, including behind-the-scenes looks at the factory and corporate office and product unboxings. My goal was to offer a unique insider perspective, showcasing that we’re not just a corporate brand but real, down-to-earth people who genuinely care about our customers. Beyond design, I fostered this connection by building direct relationships with our audience. Understanding that a strong social presence goes beyond just good design.
Email Design
At the start of my time as a designer at Nuts.com I focused on email design and print materials like insert cards and corporate collateral. I later expanded my contributions to include developing and unifying the brand's presence by leading creative on organic and paid social media channels.
Paid Social
Paid Social For Business
Corporate Collateral & Print
Additional contributions I made were creating inserts for holiday themed product and corporate facing print materials such as letterhead, posters and fliers.
Photography: Alana Roolart
Insert Design: Tatiana Tomi
Company Values Poster Design